UI/UX Redesign Problem Statement
Project: Diginnovators – About Us & Contact Us Page Redesign
Objective: Redesign the “About Us” and “Contact Us” pages using Material Design principles and latest UI/UX trends to improve user engagement, brand storytelling, and lead generation.
Problem Overview:
The existing “About Us” and “Contact Us” pages of Diginnovators are content-heavy and visually outdated, lacking interactive storytelling, emotional connection, and user-centric design flow. These pages fail to highlight the company’s unique value proposition and do not effectively guide the user toward initiating contact or building trust.
Design Goals:
Modernize both pages using Material Design principles to ensure consistency, accessibility, and visual hierarchy.
Incorporate latest UI/UX trends:
Storytelling through custom visuals, parallax scrolling, subtle animations.
Micro-interactions and hover effects for feedback.
Embedded maps, chat widgets, and smart forms.
Restructure content to improve the user flow from introduction to contact.
Design a mobile-first, responsive layout with intuitive interactions.
Build trust and engagement with real images, team highlights, social proof, and easy communication channels.
Diginnovators Website Page: Diginnovators – Digital Transformation Company
Reference Links for Style Guide:
Material Design 3 – Google’s latest open-source design system
Introduction – Material Design
Apple Design Resources – Apple Developer
Tailwind CSS – Rapidly build modern websites without ever leaving your HTML.
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